Successful Marketing for Business
Marketing is a high-stakes game. Whether you’re starting your career or trying to sharpen your skills for the next campaign, you need a strong foundation to move forward. This course teaches the fundamentals elements of any successful marketing endeavor. Instructor Drew Boyd is a professor and consultant with 30+ years of marketing experience for major brands. In this course, he explains marketing’s role in the organization and provides frameworks for analyzing a business and its competitors; developing a strategy for everything from pricing to promotion; and creating tactical programs that link your strategy to real-world campaigns. Plus, get tips for organizing an effective cross-functional team, getting buy-in throughout an organization, and measuring your results.
Module 1. Understanding Marketing's Role
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1Marketing is a powerful tool for business
Marketing is a powerful tool for business
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2Marketing in an organization
Marketing in an organization
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3Understanding the planning process
Understanding the planning process
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4Assembling the team
Assembling the team
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5Creating the marketing plan
Creating the marketing plan
Module 2. Analyzing Your Business
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6Focusing on your core business
Focusing on your core business
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7Determining your marketing plan's scope
Determining your marketing plan's scope
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8Researching the competition
Researching the competition
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9Analyzing your products
Analyzing your products
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10Analyzing your customers
Analyzing your customers
Module 3. Developing Your Strategy
Module 4. Developing the Tactical Phase
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14Creating the right products and services
Creating the right products and services
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15Setting prices
Setting prices
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16Communicating price
Communicating price
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17Setting promotional objectives
Setting promotional objectives
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18Sending your promotional message
Sending your promotional message
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19Understanding distribution channels
Understanding distribution channels