Marketing is a powerful tool for business

Whether you’re marketing a new product, a new service, or even marketing yourself, you’ll be more successful if you follow a structured process. After all, there’s a lot at stake when you try to market something. If you work in marketing now, this course can help you sharpen your skills and add more depth to your current programs. If you’re thinking about moving into marketing as a career, understanding the marketing planning process is an essential first step. In this course, I’ll share with you a framework for analyzing a market, developing effective strategies, and creating tactical marketing programs that link to your strategy. I’ll also share how to run the marketing planning process and how to organize across functional team to help you create a marketing plan. I’m Drew Boyd, and I’ve been in the marketing profession for over 30 years. I teach marketing to graduate students and I help companies improve their marketing effectiveness. Marketing is an exciting field, but it has to be practiced responsibly and ethically. Through the concepts I’ll share with you in this course, you’ll begin to develop the skills that’ll help you do just that.